#5for5 campaign

The progression from birth to school is the most important time in a child's life.

Nataliaji Dovanu

#5for5 is Theirworld’s global campaign about early childhood development. Showing the world the importance that the years from birth to five play on the rest of our lives, we’ll celebrate the power of small actions and give people a way to stand up for children who might not even have mastered standing.

About the #5for5 campaign

We aim to raise awareness of early childhood development and put pressure on world leaders to take urgent action to make sure all young children have access to the care they need, including nutrition, health, learning, play and protection. 

5 seconds. 5 steps. 5 goals. It’s all #5for5.

By the time a child reaches five years old, 90% of their brain has already developed – which means the progression from birth to school is the most important time of their lives.

But around the world children from poorer and marginalised households are unable to access the support and care they need and are put at a disadvantage. Those who start school at five without early years support can have a limited vocabulary and ability to learn, impacting their opportunities in later life.

Theirworld’s #5for5 campaign urges world leaders to commit to a dramatic increase in funding and take action to support early childhood development programmes to make sure all children are given the best start in life

Take Action

#5for5: Invest in early childhood development

By the end of 2017 world leaders must allocate the funds needed to establish quality early childhood development programmes so that every child is given the best start in life.

Sign the #5for5 petition

What's happening in the #5for5 campaign?

#5for5 campaign: unfair start can affect a child's whole life

The Lancet Medical Journal on Early Childhood Development

“Children who do not meet their development potential may forfeit up to a quarter of adult earnings, and some low and middle-income countries as much as twice their national expenditure for health”

The Theirworld Safe Spaces Report

A report on the urgent need for Early Childhood Development in Emergencies and Disasters.
Introducing our new campaign: #5for5

The story so far

  1. October 6, 2016

    We launched the #5for5 campaign and the #5for5 petition to put pressure on world leaders to take urgent action to make sure all children, especially the poorest and most marginalised, have access to the full range of nurturing care.

  2. October 5, 2016

    The influential medical journal The Lancet sets out the global challenge if countries do not invest in the early years.

  3. September 2016

    The international community is neglecting millions of vulnerable babies and young children affected by conflicts and disasters, we warned in report called Safe Spaces

    The Education Commission report called for every country in the world to provide two years of free, quality pre-schooling to every child.

  4. August 2016

    Our snapshot scorecard looked at nutrition and early childhood development in East and Southern Africa.

  5. June 2016

    On the annual Global Day of Parents, we released two reports - Early Childhood Development and the Childcare Crisis and Early Childhood Development In Conflict and Protracted Crisis. We also produced a scorecard on the level of donor aid to pre-primary education.

  6. January 2016

    We revealed we would be working to raise awareness of Early Childhood Development and encourage investment. Theirworld President Sarah Brown said: "2016 will be a big year for ECD... Watch this space."

  • Act