The first five years of your life has everything to do with how you turn out as an adult - literally. From brain development and good nutrition to play and imagination building, those early years set us up for success in later life. Which is why #5for5, Theirworld’s global campaign is aiming to change how the the world thinks about early childhood development, but we need your help!
Join the movement!
What is #5for5?
By the time a child reaches five years old, 90% of their brain has already developed - which means the journey from birth to school is one of the most important of their lives.
And even though it’s been scientifically proven that those early years are critical, world leaders still aren’t giving it the attention it deserves. That’s why as part of Theirworld’s #5for5 early childhood development campaign, we are calling on everyone to help make early childhood development a top priority.
We believe all young children should have access to the care they need, including nutrition, health, learning, play and protection, so they stand the best chance of growing up to be, well, to be anything they want.
That’s why our #5for5 campaign is all about taking small actions, which could have a big impact. It’s all about giving people a way to stand up for children who haven’t quite mastered standing yet.
5 seconds. 5 steps. 5 goals. It’s all #5for5
And if you’ve got 5 seconds to spare now - please sign our petition calling on world leaders to start listening, and start investing.
World leaders must allocate the funds needed to establish quality early childhood development programmes so that every child is given the best start in life.Sign the #5for5 petition
What's happening in the #5for5 campaign?
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You meet some unusual changemakers at #UNGA: Chamki from Galli Galli Sim Sim, the Indian Sesame Street- who has helped convince thousands of families to allow their daughters to go to school. Yasmin Sherif, Director of #EducationCannotWait, the leading organisation making sure children effected by disasters and conflict don't miss out on an education. Or Anthony Lake of @unicef, the largest children's organisation in the world. Even better? They're all supportive of our #5for5 campaign. Check out our instagram story above to see our interview with Yasmin Sherif! #unitednations #newyork #sesamestreet #campaign #education #changemakers
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Starting the #UNGA2017 as we mean to continue: bringing the #5for5 campaign to the legendary Graça Machel, @gpforeducation's chair @juliagillard, Theo Sowa of the African Women's Development Fund, Norway's Education Envoy Tarald Brautaset, and Teopista Mayanja of ANCEFA. We'll carry on bringing your messages to some of the most amazing campaigners and leaders in the world throughout the #UNGA2017 week! - Sylvia & Joannes, Global Youth Ambassadors #5for5 #FundEducation #LearningGeneration #EarlyYears #ShapeTheFuture
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Advisor to Theirworld, @justinvanfleet handed over our #5for5 scorecard to @UNICEF Ed Chief & @UNICEFROSA Director yesterday. The report highlights that if the global community is serious about keeping its promise to achieve Sustainable Development Goal 4 (#SDG4) by 2030, we need to invest in pre-primary education. We’re asking all donors to allocate at least 10% of all education aid to pre-primary education, even in humanitarian crises. Read the report on our website 📸 @justinvanfleet #education #preprimary #preschool #earlyyears #ecd #report #repost
The story so far
Penny Lancaster visits a children's centre to find out why the early years are so important to a child's development - and backs the campaign!
We release a new scorecard revealing that pre-primary education gets less than 1% of education aid.
We launched a series of funny films starring famous comedians like Matt Lucas, Carolyne Wanjiku and Rainn Wilson to support the #5for5 campaign
We launched a new report “Bright and Early ” on early childhood development, particularly focusing on the importance of pre primary education.
#5for5 is chosen by Mumsnet as one of their Guest Campaigns of the Month!
We launched a #5for5 animated film explaining more about the campaign and why it’s important
February 9, 2017
We launched our High Five action, asking supporters, celebrities, business leaders, NGOs and anyone who’d listen to high five a child under five to show support for early childhood development.
January 17, 2017
Early years champion and Education Commissioner Shakira accepted the World Economic Forum’s Crystal Award and took the opportunity to ask world leaders to look after the development of our youngest children.
November 25, 2016
The Global Business Coalition for Education hosted a discussion with business leaders in Kenya focused on best practices to support early years.
November 24, 2016
We launched a new report with Kenyan organisation KANCO that found 40% of Kenyan children aged between 3 and 4 were not reaching their developmental cognitive and social emotional milestones.
November 17, 216
Hundreds of supporters - including many celebrities - shared photos of themselves when they were under five to help raise awareness and show support for investment in the early years on Universal Children’s Day.
October 6, 2016
We launched the #5for5 campaign and the #5for5 petition to put pressure on world leaders to take urgent action to make sure all children, especially the poorest and most marginalised, have access to the full range of nurturing care.
October 5, 2016
The influential medical journal The Lancet sets out the global challenge if countries do not invest in the early years.
The international community is neglecting millions of vulnerable babies and young children affected by conflicts and disasters, we warned in report called Safe Spaces.
The Education Commission report called for every country in the world to provide two years of free, quality pre-schooling to every child.
Our snapshot scorecard looked at nutrition and early childhood development in East and Southern Africa.
On the annual Global Day of Parents, we released two reports - Early Childhood Development and the Childcare Crisis and Early Childhood Development In Conflict and Protracted Crisis. We also produced a scorecard on the level of donor aid to pre-primary education.
We revealed we would be working to raise awareness of Early Childhood Development and encourage investment. Theirworld President Sarah Brown said: "2016 will be a big year for ECD... Watch this space."