Oh baby! Comedians back our #5for5 campaign

#5for5, Theirworld’s global campaign is aiming to change how the the world thinks about early childhood development, but we need your help!

Watch the films, share with your friends and join the movement - help stand up for kids who haven’t mastered standing.

Matt Lucas and Friends

Star of Doctor Who, Bridesmaids and Little Britain brings back his Shooting Stars character George Dawes.


Help us spread the #5for5 message, please share this film with your friends and family .

Shappi Khorsandi

Iranian born stand up comedian and author.


Wanjiku the Teacher

Kenyan comedian.


Rainn Wilson

Comedian and star of the hit US version of The Office.


Wendy Liebman

US stand-up comedian.


Nish Kumar

British stand-up comedian, actor, and radio presenter.


Jackie Tohn

US actress and standup comic.


We believe all young children should have access to the care they need, including nutrition, health, learning, play and protection, so they stand the best chance of growing up to be, well, to be anything they want.

That’s why our #5for5 campaign is all about taking small actions, which could have a big impact. It’s all about giving people a way to stand up for children who haven’t quite mastered standing yet.

5 seconds. 5 steps. 5 goals. It’s all #5for5

To see more films with other comedians dressed up as babies click here.

  1. June 2017

    We launched a series of funny films starring famous comedians like Matt Lucas, Carolyne Wanjiku and Rainn Wilson to support the #5for5 campaign

  2. June 2017

    We launched a new report “Bright and Early ” on early childhood development, particularly focusing on the importance of pre primary education.

  3. June 2017

    #5for5 is chosen by Mumsnet as one of their Guest Campaigns of the Month!

  4. April 2017

    We launched a #5for5 animated film explaining more about the campaign and why it’s important

  5. February 9, 2017

    We launched our High Five action, asking supporters, celebrities, business leaders, NGOs and anyone who’d listen to high five a child under five to show support for early childhood development.

  6. January 17, 2017

    Early years champion and Education Commissioner Shakira accepted the World Economic Forum’s Crystal Award and took the opportunity to ask world leaders to look after the development of our youngest children.

  7. November 25, 2016

    The Global Business Coalition for Education hosted a discussion with business leaders in Kenya focused on best practices to support early years.

  8. November 24, 2016

    We launched a new report with Kenyan organisation KANCO that found 40% of Kenyan children aged between 3 and 4 were not reaching their developmental cognitive and social emotional milestones.

  9. November 17, 216

    Hundreds of supporters - including many celebrities - shared photos of themselves when they were under five to help raise awareness and show support for investment in the early years on Universal Children’s Day.

  10. October 6, 2016

    We launched the #5for5 campaign and the #5for5 petition to put pressure on world leaders to take urgent action to make sure all children, especially the poorest and most marginalised, have access to the full range of nurturing care.

  11. October 5, 2016

    The influential medical journal The Lancet sets out the global challenge if countries do not invest in the early years.

  12. September 2016

    The international community is neglecting millions of vulnerable babies and young children affected by conflicts and disasters, we warned in report called Safe Spaces

    The Education Commission report called for every country in the world to provide two years of free, quality pre-schooling to every child.

  13. August 2016

    Our snapshot scorecard looked at nutrition and early childhood development in East and Southern Africa.

  14. June 2016

    On the annual Global Day of Parents, we released two reports - Early Childhood Development and the Childcare Crisis and Early Childhood Development In Conflict and Protracted Crisis. We also produced a scorecard on the level of donor aid to pre-primary education.

  15. January 2016

    We revealed we would be working to raise awareness of Early Childhood Development and encourage investment. Theirworld President Sarah Brown said: "2016 will be a big year for ECD... Watch this space."

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