Senior Digital Marketing Officer

About Theirworld

Theirworld is a global children’s charity aiming to end the global education crisis and unleashing the potential of the next generation. We work to ensure that every child has the best start in life, a safe place to learn, and skills for the future.

To achieve this, we are tackling the lack of political will, financial commitment and action that is currently preventing the realisation of inclusive, quality education for all children. We bring together experience and evidence from our research and projects alongside the passion and power of our campaigns and communications to unlock the big, transformational changes needed to end the global education crisis.

This year is our 20th anniversary, and we are undergoing an exciting period of growth and transformation – assembling a world-class team of campaigners, communicators, researchers, advocates and project managers with the skills, commitment to our mission, and strong team spirit and creative energy to turn the organisation’s vision into reality.

About the role

One of these critical new hires is an experienced Senior Digital Marketing Officer. We are seeking an individual with a minimum of 3-6 years of digital marketing experience who has experience within the charity or campaigning sectors and wishes to continue to grow their skills in this arena within an ambitious, global organisation.

A deep understanding of paid social, Google Ads and email marketing – including setting up and running campaigns from scratch – is essential for the successful applicant.

The role sits within our six-strong Communications team and will support both the Communications and Fundraising functions of the business. This is a UK-based role in our London office and will report to the Head of Digital Communications. There may be occasional domestic or international travel as required.

Main responsibilities

The post will cover a broad range of digital marketing requirements, with particular attention to:

  • Setting up, running, reporting on and optimising our paid social campaigns encompassing both always-on activities as well as fundraising and political campaigns
  • Overseeing our paid social consultant running Google Ads across our Google Grants and Paid accounts. This includes supporting them in creating new landing pages, reviewing ad copy and ensuring correct tracking is in place
  • Assisting in the set-up of our new CRM and email marketing processes and communications, which will be based on the Salesforce Marketing Cloud
  • Building, testing and optimising our email marketing communications across our weekly newsletter, campaigns database and helping grow our fundraising database and communications
  • This is a hands-on role; you will need to be self-sufficient to set up, buy, and run paid media campaigns, including developing your own copy. Content development support is available, but you will need to provide clear briefs on what creative assets you require.

These responsibilities and functions may be adjusted slightly for the right candidate and over time as needs change.

Experience, skills and character

  • Demonstrable interest in access to education globally and policy advocacy and campaigning via digital channels
  • Excellent written English and verbal communication skills. Ability to follow brand messaging, style and tone-of-voice guidelines
  • Experience developing campaigns across paid social channels (Facebook/IG, TikTok and Twitter) as well as Google Ads
  • Confident in creating media plans, forecasts, undertaking tests and reporting back on results with recommendations
  • Experience with CRM and email marketing campaigns (use of Salesforce especially desirable)
  • Good at working with non-specialists, taking and developing briefs and communicating outcomes back to them


Circa £50,000 + based on qualifications and experience.

Apply for this role

Please submit your CV and a covering email to [email protected] including the name of the role of interest in the subject line of your email.

Applications are being reviewed on a rolling basis until the position is successfully filled.