Theirworld

Social Media Manager

About Theirworld

Founded 23 years ago, Theirworld has grown to become a leading global children’s charity committed to the best start in life for children and young people by ending the education crisis and unleashing the potential of the next generation.

If you care about issues like climate change, gender equality, inclusion, helping refugees and ensuring the voices of young people are represented at all levels of decision-making, then education is the key to unlocking big change in these areas. If you want to make change happen, join us!

We believe in unlocking big change from a supportive and inclusive environment. This is why, we now have an innovative 4-day-working-week which sees all employees working Monday to Thursday with the office closed on most Fridays.

This is in addition to hybrid working with most staff taking at least one day a week based in the office.

Other benefits include:

  • Regular in-house training
  • Travel
  • Central London location: 5 mins from Liverpool St Station and Shoreditch High Street
  • Highly competitive salaries, plus more
  • Pension scheme
  • Cycle to work scheme
  • Home office expense allowance
  • Life Insurance
  • Season ticket loan scheme

About the role

As Theirworld nears the halfway point of an ambitious five-year strategy, we seek a Social Media Manager to oversee the continued growth of our brands’ social media channels (Instagram, LinkedIn, TikTok, X, and Facebook).

The primary focus of the position will be working with our social content strategy to create regularly scheduled content that will help to reach the targets set in our five-year strategy — due 2028. This includes overseeing our brand advocacy work with social media influencers.

The ideal candidate will report to the Director of Communications and be a creative, ambitious social content creator wanting to use their skills for impact as part of a global children’s charity.

Main responsibilities

The Social Media Manager will:

1. Manage all brand social media channels:

Oversee and optimise all social media channels to ensure they align with brand goals and are consistently managed. This includes daily, weekly and monthly management across the Theirworld and the Global Business Coalition for Education brands. Daily moderation support is in place to help with this.

2. Content Creation:

Lead a social media strategy and busy posting schedule focusing on growing our followers (ideally aged 18-24) in authentic and appropriate ways for the brands.

3. Reporting:

We streamline reporting to a few core metrics that matter. The Social Media Manager will generate regular reports, analyze insights, and recommend adjustments to content and strategy to achieve our growth objectives.

4. Brand guardian and innovation:

Maintain brand consistency by ensuring all content adheres to our visual style and tone of voice guidelines. Continuously explore innovative content formats and strategies to meet our goals.

5. Cross-organisation liaison:

Collaborate with internal teams to coordinate and distribute timely content announcements and updates across relevant social media channels as they relate to projects, appeals and initiatives they are working on.

Experience, skills and character

  • Proactive and results oriented.
  • Excellent time management and multitasking skills.
  • Ability to work under pressure and meet tight deadlines.
  • Strong problem-solving and initiative-taking abilities.
  • Excellent written and verbal communication skills.
  • Strong design and content creation skills.
  • Collaborative team player.
  • Passion for social media with a deep understanding of platform nuances.
  • Strong knowledge of Instagram (essential), TikTok and LinkedIn (preferred)
  • 2+ years of experience driving follower growth on multiple social media channels.

Salary

Starting at £40,000+ based on qualifications and experience.

Apply for this role

Please submit your CV and a covering email to [email protected] including the name of the role of interest in the subject line of your email.

Only open to applicants with the right to work in the UK.

Applications are being reviewed on a rolling basis until the position is successfully filled.

If you have a disability and would prefer to apply in a different format or would like us to make any reasonable adjustments to enable you to apply or attend any interview, please let us know.