The films to promote Theirworld's early childhood development campaign featured funny stars including Matt Lucas, Rainn Wilson and Teacher Wanjiku dressed as babies.
Take seven well-known comedians. Give them one task - dress up like a baby to promote the five things that all children under five need.
And all that adds up to ... more than a million! A series of fun videos with serious messages to support Theirworld's #5for5 campaign has racked up 1.1 million views so far on Facebook, Twitter and YouTube.
#5for5 puts the spotlight on the five crucial childhood interventions needed for children aged 0-5 - nutrition, health, learning, play and protection.
Having fun are a vital part of growing up. So when we asked a bunch of comedians to get in touch with their inner child, they all jumped - or crawled - at the chance.
Our videos featured British TV and film star Matt Lucas; Rainn Wilson - from the US version of TV show The Office; Kenyan comedian Carolyne "Teacher" Wanjiku; and stand-up comedians Jackie Tohn, Wendy Liebman, Shappi Khorsandi and Nish Kumar.
The Matt Lucas videos were made for Theirworld by Geoff Posner, a legendary TV comedy director and producer known for a range of work including The Young Ones, Little Britain and Dinnerladies.
Thank you to our partners and supporters on the #5for5 campaign - in particular the Conrad N. Hilton Foundation.