Niamh sees her great idea turn into Rewriting The Code campaign

Girls' education

Niamh with Theirworld President Sarah Brown at the Facebook #RewritingTheCode breakfast today


Niamh Deehan has seen an inspiring idea turn into a reality with the launch of the #RewritingTheCode campaign.

She realised that using the symbol would be a great way of challenging the attitudes that prevent girls from learning about technology.

Niamh submitted the campaign to the D&AD New Blood Awards last year and saw her idea come to fruition with the launch of both the #RewritingTheCode campaign and the Theirworld Code Clubs in Kibera, Kenya. She also witnessed a great response to the hashtag on Twitter.

Niamh said: “Waking up to find that people had already got behind the campaign felt amazing.

“Seeing it come to life – and the women and men who are supporting it – has left me feeling incredibly inspired and optimistic that we can challenge attitudes and make things better for girls around the world.”

Niamh was thrilled to see the response to her great idea 

Ben Hewitt, Director of Campaigns for Theirworld, said: “The inspiring idea put forward by Naimh over a year ago struck a chord with everyone involved.

“It had all the elements we were looking for in a new and innovative campaign to tackle the discriminatory embedded values holding girls back around the world every day.

“It was exciting to see Naimh at the launch of the campaign today as the whole concept came alive.

“We want to thank all the D&AD New Blood panel jury and especially John O’Keeffe, WPP Worldwide Creative Director and Nick Eagleton, Creative Director at The Partners, for their support and the opportunity to be part of such an exciting competition.”

The D&AD New Blood Awards aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.

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