Million views for our #5for5 videos featuring famous comedians as babies

New Main 5For5 Comedians
The comedians who feature in our #5for5 videos

Celebrities, Child nutrition (Early years), Childcare, Early childhood development, ​Learning through play (Early years), Safe pregnancy and birth, Theirworld

The films to promote Theirworld's early childhood development campaign featured funny stars including Matt Lucas, Rainn Wilson and Teacher Wanjiku dressed as babies.

Take seven well-known comedians. Give them one task – dress up like a baby to promote the five things that all children under five need.

And all that adds up to … more than a million! A series of fun videos with serious messages to support Theirworld’s #5for5 campaign has racked up 1.1 million views so far on Facebook, Twitter and YouTube.

#5for5 puts the spotlight on the five crucial childhood interventions needed for children aged 0-5 – nutrition, health, learning, play and protection.

Having fun are a vital part of growing up. So when we asked a bunch of comedians to get in touch with their inner child, they all jumped – or crawled – at the chance.

Our videos featured British TV and film star Matt Lucas; Rainn Wilson – from the US version of TV show The Office; Kenyan comedian Carolyne “Teacher” Wanjiku; and stand-up comedians Jackie Tohn, Wendy Liebman, Shappi Khorsandi and Nish Kumar. 

Geoff Posner 1

Director Geoff Posner, right, with Matt Lucas and Theirworld Communications Director Ben Hewitt (Theirworld)

The Matt Lucas videos were made for Theirworld by Geoff Posner, a legendary TV comedy director and producer known for a range of work including The Young Ones, Little Britain and Dinnerladies. 

Thank you to our partners and supporters on the #5for5 campaign – in particular the Conrad N. Hilton Foundation.

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