Theirworld and WPP at the D&AD Awards
WPP chose to partner with Theirworld this year to create a brief for this year’s prestigious D&AD New Blood awards. The brief, which drew over 100 applicants, was focused around Girls in Education:
Create a brand to connect initiatives, organisations, and campaigns worldwide, with the single goal of using technology to get and keep girls in school and learning. It should inspire the use of technology to benefit the most vulnerable girls in the world. And it should be an umbrella under which a diverse range of companies and groups can unite to advance the cause.
The winners of the brief – recipients of a much-coveted Yellow Pencil award – were Brett Cloke and Nick Cross, both of the Norwich University of the Arts, for their Save My Schooling campaign.
On Thursday Director of Partnerships and Planning, Christianne Cavaliere, attended the awards to present the winners with their yellow pencil alongside John O’Keeffe, creative director of WPP.