Why partner with Theirworld? Find out from jewellers Astley Clarke
Astley Clarke, one of the UK’s leading fine jewellery brands has partnered with Theirworld since 2016. Here, CEO Scott Thomson talks about why the partnership with Theirworld is so important to their business and the capsule collection they have created to celebrate our 20th anniversary.
How long have you partnered with Theirworld?
Astley Clarke has partnered with Theirworld since 2016 and I now attend the Advisory Board meetings. As a charity, it is very close to my heart. In fact, one of my fondest memories was riding the London Prudential 100miles for Theirworld with colleagues!
How is it that Astley Clarke has gone about supporting Theirworld through the partnership?
We have supported Theirworld in many different ways; from collecting donations at events to designing Theirworld bracelets to both raise awareness and funds for the charity. Our latest partnership is through a capsule jewellery collection comprising earrings, bracelet and pendant to celebrate their 20th Anniversary.
What made you decide to partner with us?
Astley Clarke is a collective of passionate, like-minded people, from product design, finance, web development to commercial leadership and more. Everyone in the company, especially those who have kids, knows the importance for children in developing countries to have access to the education they themselves benefited from. It’s particularly important for girls as they are the ones most denied access to education and as a mostly digital company an early initiative from Theirworld, “Coding for Girls,” particularly grabbed our attention.
Why do you think the work Theirworld does is important?
My understanding is that Theirworld can pilot schemes and take bold, quick decisions that the larger NGOs cannot. Once the pilots are developed and worked out, the successful schemes can then be adopted by the larger charities and scaled quickly. Without the initiative of smaller groups, it would take longer to get important lessons learned.
What do you feel are the synergies between the two brands?
Integrity and Empowerment
How have your customers reacted to the partnership Astley Clarke has with Theirworld?
Positively! Our customers appreciate being able to give something back to build the lives of those from more difficult backgrounds.
What does this partnership mean to you?
Astley Clarke is more than jewellery. As a responsible business we have a duty to do the right thing. Bringing awareness to and supporting causes that shape the future positively is inherent to our DNA. It’s a partnership that invests in our future.
Why do you think education is an important cause to get behind?
It is the most important cause there is. Education solves conflict, poverty, famine, skills shortages to name a few and is a huge contributor to equality. The faster 260million children find their way into education, the better the world will become.
What would you say to others considering partnering their brand with Theirworld?
Get involved. Give what time or support you can to raise awareness and funds for a brilliant cause. Let’s invest in our future and provide children with invaluable education to improve their life chances and ultimately ours.